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What Matters MostCoaching

What Matters Most Coaching

Finding your way forward.

You may be feeling stuck, overwhelmed, uncertain, or simply aware that the life you are living no longer feels fully aligned with who you are and what matters most. You don't need to have everything figured out. You just need somewhere safe to begin.

Clarity. Courage. Purpose.

Coaching for life, leadership and the moments when you're ready for something to change.

Sunrise over a winding path through lavender fields
Leadership Coaching • Career & Life Transition • Wellbeing & Resilience

Hello, and welcome.

Perhaps you are asking yourself...

Am I where I want to be in life?

What comes next?

Have I lost sight of who I am?

Why do I keep setting goals but struggle to achieve them?

How do I move forward with confidence?

Am I looking after my own wellbeing, or simply getting through each day?

How do I lead authentically without losing myself in the process?

What would a more fulfilling life look like for me?

You are not alone. Sometimes all we need is the time and space to pause, reflect and discover the next courageous step.

A thoughtful beginning

A space to pause, reflect and move forward

My coaching provides a confidential, supportive and thought-provoking space where you can pause, reflect and gain clarity about what truly matters to you.

Together, we will explore your goals, values, strengths, challenges and aspirations. Through powerful conversations, honest reflection and practical action, I will help you identify what is holding you back and support you in creating meaningful and sustainable change.

Whether you are:

  • •A leader seeking greater balance, confidence or direction
  • •Considering a career change or new chapter
  • •Struggling to maintain momentum towards your goals
  • •Navigating a significant life transition
  • •Looking to reconnect with your purpose and identity
  • •Seeking clarity about what comes next

Coaching can help you move forward with greater confidence, courage and intention.

“I believe the answers we seek are often already within us. Sometimes we simply need the space, support and challenge to uncover them.”
Angelina John, founder of What Matters Most Coaching

Angelina John

Coach • Leader • Facilitator

About your coach

Hi, I'm Angelina

For almost three decades, I have worked in education, leadership and people development, supporting individuals, teams and organisations through challenge, growth and transformation.

My career has included roles as Deputy Headteacher, Headteacher and Executive Headteacher, alongside serving as a Trustee for an established Arts Centre. I bring a wealth of experience in leadership, change management, mentoring and developing others through coaching conversations.

Alongside my professional life, I understand the realities of caring for elderly loved ones living with dementia, supporting children, young people and families with autism and additional needs, and balancing work, relationships, wellbeing and personal aspirations. These experiences have deepened my commitment to inclusion and strengthened my understanding of how easily our own needs and sense of direction can become lost while we are caring for others.

I am passionate about helping you gain clarity, build confidence and create meaningful change so you can live and lead with authenticity, balance and purpose.

“Coaching isn't about giving answers. It's about creating the space where the right answers can emerge.”

Why I Coach

Because I believe everyone has the potential to create a life and career that reflects who they truly are and what matters most. Sometimes we simply need the right space, support and challenge to uncover it.

When you know who you are, what matters most becomes clear.

Let's discover it together.

Take Your First Step

How I can help

Coaching Pathways

A place to begin, wherever you are.

Individual Coaching

Space to explore where you are, what matters most and your next step, whatever is happening in your life.

Leadership Coaching

For leaders seeking greater balance, confidence or direction, and to lead authentically without losing themselves.

Career & Life Transition Coaching

For career changes, new chapters and significant life transitions.

Wellbeing & Resilience Coaching

For balancing work, caring, relationships and your own wellbeing, and building resilience.

Team & Leadership Development

Coming Soon

Thoughtful support for teams and leaders.

School & Leadership Support

For schools, headteachers and organisations.

Coaching can help with:

Leadership DevelopmentCareer & Life TransitionConfidence & Self-BeliefWellbeing & ResilienceGoal AchievementPurpose & DirectionIdentity & Life Transitions
Discover What Matters Most

A journey of discovery

The W.H.A.T. Framework

What matters most... always comes first.

Before we explore goals, we begin by discovering what truly matters.

W

Where are you now?

Reality. Current situation. What's happening right now?

Understand your starting point.

H

Heart

What matters most? What values are at play? What do you care about?

Reconnect with what truly matters.

A

Awareness

What beliefs, habits or assumptions are helping you, or holding you back?

Gain insight. See new possibilities.

T

Take the next courageous step

Not the whole staircase. Just the next courageous step. Small actions create lasting change.

Take action. Create momentum.

You don't have to have it all figured out to move forward.

You just have to begin. ♡

A partnership built on trust

Small steps. Lasting change.

Coaching works best as a partnership. Here is what you can expect from me, and what I ask from you.

What you can expect from me

  • A safe, confidential and non-judgemental space.
  • Active listening and powerful questions that create insight and clarity.
  • Honest feedback, thoughtful challenge and encouragement.
  • Encouragement, support and accountability every step of the way.
  • Professionalism, integrity and confidentiality.
  • Celebrating your progress and successes every step of the way.

What I ask from you

  • Attend sessions prepared and on time.
  • Come with curiosity, openness and honesty.
  • Take responsibility for your actions and choices.
  • Complete agreed actions between sessions.
  • Trust the coaching process and commit to your growth.
  • Be willing to challenge assumptions and step outside your comfort zone.

Work with me

Your Investment

A thoughtful next step, at your own pace.

Single session

£75per coaching session

Each session includes:

  • 60-minute coaching conversation
  • Email support between sessions
  • Reflection exercises and coaching resources to support your progress
  • Accountability and encouragement
  • Weekly or fortnightly sessions to suit your goals

Three-session package

£210

Three sessions to explore, reflect and build momentum. Paid in advance. Includes everything in a single session.

Flexible options

I believe coaching should be accessible.

A limited number of pro bono and concessionary places are available each year.

Please feel free to ask if this would make coaching more accessible for you.

Sessions take place online via Microsoft Teams or Zoom, or face-to-face by arrangement.

A 48-hour notice period applies to cancelling or rescheduling sessions.

Your first step is a complimentary 30-minute conversation, with no obligation.

Book Your Clarity Conversation

Frequently Asked Questions

Let's Begin

Clarity Conversation

Complimentary 30-minute Clarity Conversation

There is no obligation and no pressure. Simply an opportunity for us to meet, explore where you are now, discover what matters most to you, and decide together whether coaching is the right next step.

Sometimes one conversation is all it takes to see things differently.

Request your Clarity Conversation

Preferred contact method *

There are no right or wrong answers. Share only what feels useful and comfortable. Please don't include health or other sensitive personal details here; we can talk about anything that matters to you in our conversation.

Your journey begins with one conversation.

When you know who you are... what matters most becomes clear.

Let's discover it together. ♡